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TAIWAN – June 2026 – At the recent Berkeley Innovation Forum, ViTrox Corporation Berhad shared its ongoing journey of integrating empathy into technology, outlining a corporate philosophy it humbly refers to as Compassionate Innovation.

Addressing an international audience of innovation leaders, the presentation changes the view of conventional corporate philanthropy by showcasing how ViTrox has integrated its I.A.C.T.G. core values (Integrity, Accountability, Courage, Trust & Respect, Gratitude & Care) into its business DNA rather than treating ESG as a mere line item.

From Small Beginnings to Global Footprints

Founded 26 years ago as a pure machine-vision company, ViTrox has grown into the largest technology company by market capitalisation on the Malaysian exchange. Powered by the AI super-cycle boom, its advanced inspection systems now support global giants including Nvidia, AMD, Intel, ASE, SPIL, Foxconn, Quanta, Tesla, and Google, with more than 1,000 systems deployed across 33 countries.

Yet, as Dato’ Chu shared, strong financial results do not answer the deeper question of corporate purpose: “Who are we becoming while we build technology?” ViTrox’s answer is Compassionate Innovation. Philanthropy at ViTrox is an everyday, shared responsibility. Beyond pledging 1% of profits to charity and education for the underprivileged, true philanthropy lives in the company's daily operations:

• Volunteerism: Every single working day, close to 50 volunteering ViTroxians, ranging from production technicians and engineers to directors and the CEO, prepare and serve over 1,000 plant-based meals to their colleagues. In 2025 alone, the campus served 270,000 earth-friendly meals, avoiding an estimated 820,000 kg of emissions and sparing the equivalent of over 90,000 animal lives.
• Education Philanthropy: Through ViTrox College & Academy, we have engaged 5,000 students through STEM initiatives and offered scholarships and opportunities to students from underprivileged backgrounds.
• Closed-Loop Agritech: These meals are sustainably produced by ViTrox’s pesticide-free V-Farm, managed by its passionate engineers and scientists, where food waste is recycled into compost and eco-enzymes.
• Social Impact: Through ViTrox Agritech, the company co-creates low-cost, AIoT-enabled tools with local farmers, such as a seeding machine that improves seeding speed by up to 500% and Soil2Health trays that optimise resource use.
  
  "When an engineer puts down their tools to serve food, that’s not 'CSR'; that’s practising our values in the most human way."

The "Heart and Pulse" of Genuine Culture

To address the critical question of whether this is a sustainable culture or clever PR, ViTrox utilises a "Heart and Pulse" framework inspired by lessons from the humanitarian organisation Tzu Chi:

• The Heart (Lived Stories): True culture is defined by what employees do unprompted. During ViTrox’s annual 1013 Charity Event, over 300 employees (30% of the workforce) self-organised fundraising efforts. In an ultimate "anti-automation" moment, a group of automation engineers chose to hand-wash 123 cars using only harvested rainwater—no electricity, no machines—purely to feel the stroke of honest effort for a good cause.
• The Pulse (Data-Driven Consistency): In 2025, ViTroxians contributed over 33,000 volunteer hours and engaged 5,000 students through STEM initiatives via ViTrox College and Academy. Trust is built when these metrics rise consistently over years, proving the behaviour is scalable and deeply embedded.

Learning to Build a "Warm Machine"

Dato’ Chu recalled a profound turning point in his leadership journey during a conversation with his life mentor, Dharma Master Cheng Yen. While he proudly explained ViTrox's high-tech semiconductor inspection machinery, she listened patiently and asked:

"When you touch this machine, it feels cool. How can you make it warm?" (如何让冷冰冰的机器，让它有温度)

This singular question shifted ViTrox’s trajectory. Technology became a conduit for human good, transforming precision machinery into tools with a soul. To scale this beyond the founder, ViTrox has systematically moved from influence to design through three organisational pillars:

1. Process Integration: I.A.C.T.G. values are embedded into operational criteria, performance reviews, and supplier choices.
2. Leadership as Storytellers: Leaders actively share their vulnerability, accountability, and care, passing down cultural expectations organically.
3. Aligned Incentives: Recognition and promotions are tied directly to living the company values, ensuring results are never pursued at the cost of ethics.

Dato’ Chu concluded his presentation by reminding the forum that external philanthropy rings hollow if a company does not first care for its own. By prioritising internal support, such as offering interest-free housing loans to staff and welcoming visually impaired lecturers into the faculty. ViTrox hopes to demonstrate that a business rooted in humility and care can create a resilient, meaningful community that contributes lasting value to the world.